Research has shown that people receive up to 90% of their information about products through what they see. That’s why picking the right color can be so very important!A good paint color creates an atmosphere, attracts the eye, and influences buying decisions. Color can set a mood and make people feel a certain way.
Color can generate an emotional response in customers, influencing what they purchase and the amount they’re willing to spend.
The right color choices add appeal and help merchandise stand out on store shelves. The wrong combinations can cause unappealing results that drive customers away.
Use this guide for five steps to help make the best color choices when designing a store.
STEP 1: Define your demographic
o The first step in choosing a paint color is to identify your target demographic. A good place to begin is by looking at the profile of people who have purchased from you in the past.
If you’re an upscale lingerie retailer, for example, you’d want a paint color that would appeal to upscale women. In contrast, if you’re a mass-market retailer of sportswear, your target customer is more likely to be younger and male.
STEP 2: Define the mood
o The next step is to define what feeling or mood you want the color to communicate. This is where your creative juices should come into play. The color palette is an important element in store design so it’s important to be as creative as possible, and let the colors you choose reflect that creativity and personality.
STEP 3: Consider the number of customers on staff
o Next, you’ll want to consider the general mood of your customer base. Colors that work well for a toy store, for example, may not be the best choice for a fashion retailer. Adjust accordingly to reflect your location and retail environment: Customers in New York City expect different color palettes than those in Atlanta, so it’s important to understand who you’re catering to within each specific location.
STEP 4: Consider store traffic
o The amount of traffic your store gets should also be a consideration as it will impact the decision on whether to use high-traffic or low-traffic paint colors. You’ll want customers to know you exist, but you don’t want them to feel overwhelmed by bright colors and busy decor. Low-traffic paint colors allow your customers to walk seamlessly through their shopping experience, while high-traffic colors keep products visible and draw customers’ eyes.
STEP 5: Determine the merchandise mix
The final step of selecting a color palette is determining what types of goods you’ll be selling in your store. If you plan on selling blue jeans, for example, this will impact the choice of your paint color.